- We're just about to look at new names.
- Oh we couldn't decide which name picking agency to go with and we were torn between B. D. H. Jacksons Smith O'Flanagan and C. P. D. H. M. Gray Bonnetson Hughes but in the end they merged.
- Oh, no... What are they called now?
- Jeff's Advertising.
- Where did they get that name from?
- Bowe Ed O. M. J. Ridley Throp Morton.

[...]

- They gave us a list of names to choose from.

- This one sounds good... Perfidia! What's wrong with that? 

- It's latin for "deceitful"! How about Yolk?

- I don't think so.

- The one they thought would be best is this one! They've also done a nice job on the presentation. There it is.

- Longleys?? 

- That's right.

- We're already called Longleys!

- No... techincally you're called Longleys Bank so if you just use Longleys people should stop associating you with banks over time. 

BBC's Think The Unthinkable